{"title":"Shop","description":null,"products":[{"product_id":"lollipop-6-flavours","title":"Chicken Lollipops","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePlayshapes Chicken Lollipops – Freeze-Dried, 6 Flavours, for Cats \u0026amp; Dogs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe colour is the ingredient.\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e92% chicken breast. 5% fruit, vegetable or goat's milk powder. 3% collagen. Three ingredients, and that's the whole list.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe chicken is minced. The fruit, vegetables or goat's milk are freeze-dried and ground into powder. Everything is mixed, pressed into moulds and freeze-dried.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe chicken holds the shape, so there's no starch or binder. The powder gives the colour, so there's no dye. The shape is the one part that's for you.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eA lollipop takes longer to get through than a biscuit, so a thirty-second treat becomes a two-minute one. Guud things take time.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSix flavours, each with a job. And e\u003c\/strong\u003e\u003cstrong\u003every flavour has collagen in it, for their joints.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003eTested by Flower, Dotty, Monty and Venti. If they don't fight over it, it doesn't ship.\u003c\/em\u003e\u003c\/p\u003e","brand":"Guud","offers":[{"title":"Default Title","offer_id":58869102838095,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1036\/3558\/3311\/files\/11E2F012-5C5C-48CE-84C1-AAD7B1EB5B70.jpg?v=1788130611"},{"product_id":"functional-meal-topper","title":"Functional Meal Topper - 80g","description":"\u003cp\u003e\u003cstrong\u003eFood on top of food.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eDuck breast, duck liver and fish oil, pressed into small pearls. It's food, not a supplement. The meat and liver add protein and nutrients, and the fish oil adds omega-3s for skin and coat.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eScatter a few over breakfast, lunch or dinner. One jar works for cats and dogs, so one jar covers the house.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003eTested by Flower, Dotty, Monty and Venti. If they don't fight over it, it doesn't ship.\u003c\/em\u003e\u003c\/p\u003e","brand":"Guud","offers":[{"title":"Default Title","offer_id":58869105459535,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1036\/3558\/3311\/files\/FullSizeRender.jpg?v=1788250929"},{"product_id":"whole-quail","title":"100% Whole Quail - 30g","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eOne ingredient. Quail.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWhole quail, freeze-dried and left in its natural shape. That's all that goes in the pack.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eMost pets have never eaten quail. That makes it a good choice for pets that react to chicken, beef or dairy. It's light, it doesn't crumble in your coat pocket, and it's worth coming back for. Come back for Guud.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003eTested by Flower, Dotty, Monty and Venti. If they don't fight over it, it doesn't ship.\u003c\/em\u003e\u003c\/p\u003e","brand":"Guud","offers":[{"title":"Default Title","offer_id":58869108080975,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1036\/3558\/3311\/files\/IMG-2358.jpg?v=1788174716"},{"product_id":"quail-egg-yolk","title":"100% Quail Egg Yolk - 50g","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eGuud as gold.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eQuail egg yolk, freeze-dried. Nothing else goes in.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe yolk is where the egg keeps its nutrients: vitamin A, B vitamins, iron and selenium. It's also a protein most pets haven't tried. Give it whole as a treat, or crumble it over their bowl.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003eTested by Flower, Dotty, Monty and Venti. If they don't fight over it, it doesn't ship.\u003c\/em\u003e\u003c\/p\u003e","brand":"Guud","offers":[{"title":"Default Title","offer_id":58869110112591,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1036\/3558\/3311\/files\/31DA44B4-6319-410E-9E2C-C05A981F81FE.jpg?v=1788175750"},{"product_id":"fussy-eater-pack","title":"The Guud Box","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLimited Edition. Once the bandanas are gone, they're gone.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe whole range in one box. Plus two bandanas.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eFour packs of Playshapes Chicken Lollipops, plus one of each of the Originals: whole quail, quail egg yolk and the meal topper. Seven packs, for training, rewards and dinner.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eEvery product is made from wholesome food and freeze-dried, with nothing added to make it look good. Whatever each one looks like, it comes from what it's made of.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWe've also added two identical bandanas (54 × 54cm), free. One for them, one for you. There are four patterns, and which one you get is a surprise.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eMatching is optional. Showing us is encouraged. @guud.pet\u003c\/p\u003e","brand":"Guud","offers":[{"title":"Default Title","offer_id":58630791102799,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1036\/3558\/3311\/files\/Guud_Gifts_10.png?v=1790437651"}],"url":"https:\/\/www.guud.pet\/collections\/shop.oembed","provider":"Guud","version":"1.0","type":"link"}